How To Make Your Product Pages Work
How To Make Your Product Pages Work
Visitors of your product pages want to achieve certain goals. By Making it easy for them you can increase your sales. This article gives information about good web site design and how do to SEO to make it more friendly. Much successful e commerce companies such as Amazon and Dell adopted the same technologies.
Giving Information
Visitors want to gather information, you don’t know whether they want a brief overview or detailed specifications. So you need to provide both, and you need to do it smoothly, so that those who want the brief overview don’t feel like its a tons of confusing data, and those who want the detailed information don’t feel like you’re wasting their time. The overview should be “above the fold,” while the detailed information can be below it.
Giving Options
Notice that Dell includes pricing on all its products. Laptop prices vary wildly, and laptop shoppers weigh their purchases carefully based on many factors, price being one of them. The price of a laptop changes depending on its exact configuration, so Dell can only include starting prices on this page. If you sell products with customized pricing, you should at least include price ranges or “starting as low as” information.
A potential customer might not be ready to buy then and there. If they are still searching, they may want to refer to the information they have obtained from you later, next to information they have gathered from other web sites. Include a printer-friendly option button on all of your product pages. If they print out your product information, they’ll know where to go when they are ready to buy.
Making Appearance Pretty
You should have images and use alt tags on your images, and use keywords appropriately with them. Make sure that your images are clear, high-quality, and accurate as much as possible. Quality images convey the idea of a quality product; poor images convey the opposite.
You can also include close-up images if there are certain features you wish to highlight. You can even include video of the product in action. With a digital camera, you might want to include images shot with the device to show what it can do.
You need to be consistent in the way you lay out your product pages. Visitors will expect to find certain information in specific places.They expect ALL of your product pages to be laid out the same. If they aren’t properly lay out, your visitors will feel frustrated – and a frustrated visitor is not going to buy from you.
Finally, you should show potential customers something that will be a sight for sore eyes for many of us: contact information. Some customers will happily fill out a web form to make an online purchase. Others prefer to talk to a real live person on the phone. Still others prefer to use email to get their questions answered. And some, as we’ve seen in the Dell screen shots, appreciate live chat.
Your product page should help you sell your products. Since visitors can’t handle the merchandise, they need as much information as possible to help them make their decision. Provide them with what they need, and you should see that your communication is getting improved. All the Best!
