Getting your web pages to rank
Google looks at text when it visits your web pages. It doesn’t “see” images and it doesn’t understand moving pictures too well. It sees text content on the page and in the code of the page - not much else. Websites that make heavy use of such things as “Flash” and “Java scripts” often have trouble getting decent ranking from Google.
Static images should be kept small so they are not driving people away because the page takes too long to load. If you have to use a large image file, create a separate page that displays the larger version of the picture and use a small image link on the original web page.
Make sure your page links are text links, not image links. Remember, Google reads text very well and it’s trying to offer pages that most accurately relate to a search term. It does that by checking the page text content against the query searched on. If the relationship between the two is very accurate, it will help your pages score well.
Web design can sometimes cause problems when optimizing your website for Google. Strike a good balance between visual appeal and search engine appeal for best results!
by: Bradley Knell
