Measure your results after optimizing your website
Monday, March 30th, 2009The two ways to Measure are Ranking and ROI(Return On Investment).
Measuring search engine ranking is easy. Once you know which search terms you want to show up in Google for, use WebPosition to measure your ranking. Run your WebPosition reports once in a month at say 2am and use only 30 keywords at a time thus avoiding many queries at the search engines at once. Its sufficient to measure Google, Yahoo! and MSN, as they lead the search engine market.
The other way to measure results is ROI. Here’s how to do this:
1. Calculate the total cost (management time, vendor fees, software costs, etc)
2. Install conversion tracking,
3. Benchmark the total amount of revenue generated from Search (Google Analytics)
4. Monitor the revenue driven from search ABOVE the monthly average until you reach an ROI of $1 for every $1 you spent.
The return on investment formula:
Now you’re at break-even. Every cent generated from search engines after this point is pure revenue. In other words, with SEO, your ROI is an infinite profit channel. ALL THE BEST.
